Our bariatric surgery clinic relies a lot on referrals, but lately, we've seen a slowdown in new patient inquiries. We’ve tried some local print ads, but they don’t seem to bring in much. I'm wondering what’s the best digital marketing strategy for this type of specialized medical service.
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Struggling with marketing for a bariatric surgery practice
Struggling with marketing for a bariatric surgery practice
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When it comes to bariatric surgery, digital outreach can be far more effective than offline advertising because the audience often researches extensively before making a decision. Implementing specialized campaigns through https://fortressgrowth.com/seo-for-surgeons/digital-marketing-for-bariatric-surgeons/ can help target individuals actively looking for weight-loss solutions. This often includes running highly targeted search ads, optimizing your site for relevant long-tail keywords, and producing success-story videos to build trust. Retargeting ads are particularly powerful for this field, as patients may visit your site several times before booking. Adding patient testimonials, detailed procedure explanations, and FAQs can also boost credibility. A data-driven approach allows you to focus your budget on the channels delivering the highest-quality leads.
Traditional ads can be hit or miss; digital might give better ROI.